Stephanie McMahon Comments On Brand Integration Tactics, WWE Playlist & More


In an interview with Forbes, Stephanie McMahon spoke about brand integration tactics heading into WrestleMania weekend. She said,

“I think there’s a big opportunity for WWE that’s really more akin to how the sports leagues present sponsorship and partnership, especially when you think about today’s environment and what we all went through during the pandemic,” she said. “It caused all of us to relook at our budgets and how we spend our money and how we allocate our time. What WWE has the unique opportunity to offer really is not only our talent—which is WWE’s intellectual property—but it’s also the creative integration, the customized-type content we can create. There’s just so many ways to integrate and work with us, I think in a way that brands are really looking for now in a true partnership fashion and not just slapping logos. This is about integration, it’s about engaging the audience and brand.”

Also, you can check out the latest episode of WWE Playlist below. This episode looks at the upcoming WWE Universal Championship – Triple Threat Match featuring Roman Reigns, Edge, and Daniel Bryan.

Bianca Belair posted a rap video tribute heading into her SmackDown Women’s Championship match with Sasha Banks at WrestleMania 37. You can check that out below:

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