AEW President Tony Khan talked about title shots during an appearance on The Way of the Blade podcast.
This is where Khan mentioned the emphasis put on the importance of championship matches
“I’ve tried to make it feel that way. The title shots don’t come that easy. If you think about it, like in AEW it’s — and I really do love Mid-South and like some of the ideas, some of the show, and in some of the things I’ve done, I’ve definitely been inspired, influenced, and I know not everyone loves everything about it. I try to make it a good show, you know, for different audiences, different fans and not, — I’m not saying this self-servingly, but I try to create the perception of our title, which is not a coincidence.
“It looks a lot like in terms of being a giant big, giant belt, that is a beautiful belt. My favorite title of the 1980s and my childhood is definitely the North American Title, that 26, sometimes they say 27 pounds of silver and gold, and so I appreciate that the idea of title shots being hard to come by. So I’ve tried to create that, you know, it’s not like everybody gets a shot at the title. If you think about it, people have gone a long time without getting on and you know, so anyway…”
H/T to Fightful