WWE NXT Viewership & Ratings Report (12/31/2024)

WWE NXT Viewership & Ratings Report (12/31/2024)

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WWE’s NXT ended 2024 with a New Year’s Eve special on December 31, but the show’s viewership numbers painted a mixed picture. While the program maintained some positive momentum in key demographics, it also faced significant challenges, particularly in overall viewership.

Key Viewership Stats:

  • Total Viewers: 626,000
    • This represents a 13% drop from the previous week’s 723,000 viewers (12/27/2024).
  • Key 18-49 Demographic (P18-49):
    • The episode saw a 7% increase, achieving a 0.15 rating, compared to last week’s 0.14.
    • However, year-over-year, the P18-49 rating was down 9% from Q4 2023 and 17% from December 2023.

Competition and Context:

  • NXT went head-to-head with ESPN and ESPN2’s broadcast of the Fiesta Bowl between Penn State and Boise State, which likely impacted viewership, especially considering the holiday week.

Long-Term Trends:

  • The episode saw a 7% decline in viewership compared to the show’s four-week average.
  • The 2024 Q4 viewership numbers are down 5% compared to Q4 2023, marking a slight decline in overall interest.
  • Despite the drop, the December 31 episode did contribute to a 2% increase in overall viewership when comparing December 2024 to December 2023, signaling a modest year-over-year improvement in total audience.

In-Ring Action:

  • The episode featured notable matchups like the rivalry between Kelani Jordan and Lola Vice, as well as the distribution of the NXT Year-End Awards.
  • Several high-stakes matches were announced for the upcoming New Year’s Evil event, including a Sudden Death match for the NXT Heritage Cup, which may help drive more interest in the next few weeks.

Takeaways:

While NXT showed strength in the key 18-49 demographic, its overall viewership numbers suggest that the show is facing challenges, especially in terms of audience retention. The competition from the Fiesta Bowl and a slight decline in year-over-year ratings may have contributed to the drop, but the show did manage to generate some buzz with its announcement for New Year’s Evil, which could help turn things around in the coming weeks.

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